SaaS Digital Growth Framework
Webprofits has developed a Digital Growth Framework that helps SaaS companies drive cost-effective growth that scales up profitably. Here are the first 3 stages of the Digital Growth Framework (we can discuss the other stages on a call) and note that these stages apply to each audience segment you're targeting.
Validate
The first stage is to validate you can generate leads (demos, enquiries, subscribers etc) through digital marketing, profitably. The aim of this stage is not to drive growth or ROI - it is to prove that you can acquire potential customers through digital. Most of the companies we deal with are at this stage, even if they have advertised through digital.
Accelerate
Once you validate which channels produce the highest quality leads, profitably, this stage is about spending as much as you can on those channels to scale up your performance. This stage is all about driving growth and profit, and is where digital marketing starts to get 'fun' because your business is now growing through your investment in digital.
Integrate
Regardless of which channels you're investing in, you will hit a limit of how much value you can extract (profitably) from that channel. With that in mind, this stage is all about expanding out the number of channels you're leveraging to gain maximum market share for the segment .
Proven results with SaaS
HERE ARE SOME SAAS COMPANIES WE’VE HELPED SCALE.
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How we help you execute on the Digital Growth Framework
The Digital Growth Framework defines what you need to do to drive growth, profitably. But getting it done is a different challenge altogether. Here's how we help you execute on the framework:
Agile Growth Team
When you work with Webprofits, you get access to our specialist SaaS 'Hit Squad'. Essentially, it's an 'outsourced' agile growth team - developing strategy, creating assets, launching campaigns, analyzing performance, and working closely with your team to move you through the Digital Growth Framework, profitably.
Refined Processes
We have processes for every stage of the Digital Growth Framework, and the workflows to make it happen fast. We've spent over a decade refining our craft to be able to support your growth and ensure there's transparency at every stage of the process. And with our Digital Growth Framework, you'll only invest in the channels that have the highest chance of success (and don't waste any budget on areas that don't).
Deep Digital Expertise
Knowing what to do isn't the same thing as doing it well. The Digital Growth Framework is simple in nature, but the execution can be challenging and complex. That's why you need to work with a company that has deep expertise across all digital channels and can develop assets that will make those channels work for you. That way, you have the best possible chance of making digital a growth driver for your company.
Frequently Asked Questions
We prefer the term ‘hit squad’ because we attack your goal with laser focus and we leave no prisoners. Think of us more as your growth team.
No. The Digital Growth Framework is the intellectual property of Webprofits and is not used by any other agency. It's how we help our clients drive growth in today's competitive digital landscape.
We specialize in helping SaaS companies that have product/market fit, are ready to scale, and have at least 6 months runway.
We work with in-house teams all the time, and often times we are more cost-effective than keeping everything in-house.
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What’s next?
Find out how we can help you scale up your
demo bookings with our Digital Growth Framework.